She and her husband Oussama Established OunizZ Using the eyesight of transforming the sector and exporting Moroccan rugs to the earth and, in a calendar year, the business grew into the biggest exporter of rugs in the region.
Beni Rugs exists at the intersection of heritage craft and present-day style and design, believing in the power of unexpected partnerships and new discussions to breathe existence into historic traditions.
Sonia was Doing work during the hospitality marketplace if the pandemic swept the world. The A large number of vacationers who journeyed to Morocco each and every year were being struggling to buy the just one-of-a-variety handmade goods that enriched the area economy, although weavers (many of them Sonia’s relatives) have been struggling to market their textiles and set food stuff on their tables.
“Aside from the plushness of the rugs, I used to be drawn towards the unfastened geometric patterns that basically display the hand in the weaver," suggests interior designer Tom Delevan. Tom’s Archival assortment capabilities hypnotic designs rendered in prosperous, saturated hues. It’s a energetic reinterpretation of Turkey’s rug making heritage, through the lens of Moroccan craft.
Beni Ourain rugs provide a singular, timeless class to any inside style and design plan. A Beni rug will promptly attract focus into the home and captivate onlookers with its intricate styles that hark back again to longstanding tribal-model weaving traditions.
We wish readers to look through unhurriedly, get motivated from the magic of craft, and enjoy an espresso from our Milan-impressed bar.
When we intended the Area, we leaned into the feeling of the gathered residence. The visuals at Participate in right away truly feel both aged and new — a harmony so fantastically echoed by the weavers and also the designs that Beni results in.
Personal transfer from Marrakech to your studio is obtainable on ask for. You will be greeted by the group and supplied a personal Studio tour.
This empowers them to go on generational wisdom while Functioning at their own rhythm and caring for their households and communities.
Given that they are created with natural undyed wool most Dust and stains can be lifted using a vacuum or place cleaned.
The Beni Yard: A wonderland of rotating rugs are thrown around hand hewn drying racks following currently being washed to realize the final word texture. The washing recipe? It's a closely guarded solution.
Professional cleaners contain the knowledge to deal with the rugs with no triggering colour bleeding or other damage.
Beni Mrirt Rugs, the epitome of luxurious and craftsmanship, are renowned for their unparalleled high quality and exquisite natural beauty. Hailing from Beni m'rirt, a little city in Khenifra, Morocco, these rugs are crafted with the finest sheep wool and meticulous ability, earning them the title of "Noble Rugs". Characterised by their dense double knots and exceptional wool top quality, Beni Mrirt rugs exude warmth, softness, and magnificence like no other.
Real Beni Ourain rugs are celebrated for hundreds of years with the astounding detail and craftsmanship set into them - Each individual rug is crafted because of the Beni Ourain Girls beni rugs with terrific skill and treatment.